Yalan
Yalan is very different.

Many of Yalan’s products are made with “hard spine materials” (e.g. jute, coconut, coir, etc.) on the A-side!

The “Yodu” is an “example” of this.

Because this product is so ‘out there’

So the following will not be described in terms of pros, cons and features.

Instead, I’ll spend a lot of time explaining what makes it ‘stand out’.

First of all, let me say “bravo” to.

The product manager is amazing!

Whoever came up with the combination of latex + jute + solo pocket springs is a genius!

It’s great because.

It’s not only a combination of the three hottest keywords

It’s a bold move to ditch the AB side and stack them all on the A side.

And for such an unconventional design, it’s still getting rave reviews!

For this result, I.

“latex + independent spring” or “latex + jute/coir”

These two combinations are widely available and justifiable.

Both allow latex to be used as a ‘mattress’, improving the feel against the skin.

At the same time, two types of ‘bed board’ are created with springs and jute.

But ……

The combination of the two is not perfect.

In actual sales, many people didn’t buy them.

1) The sudden change to ‘latex + individual springs’ can make many people who are used to sleeping on hard beds feel uncomfortable (soft body).

2) “Latex + Jute/Coir” is not thick enough and not flexible enough, so the experience is average and does not fetch a price (not classy enough).

Here comes the excitement!!!

The person who can design such a product must have a very good grasp of the state of the consumer.

It must be clear that the consumer only wants to have everything in their best mattresses for side sleepers, but they don’t really care about what they do, or even understand what they do.

At the same time, consumers rely heavily on their ‘experience’ and usually only express their feelings in terms of ‘softness’, and once you feel soft, you’re done.

Anyone who knows mattresses understands that.

“With a ‘latex + jute + solo pocket’ construction, the resistance of the solo pocket spring must be greatly reduced, but at the same time, because the latex is too thin and the jute is too hard, there is no way for it to ‘support the body according to its curves’.

Again, to put it bluntly, this is actually a very odd design, and nothing works

But in the eyes of the consumer who buys it.

The surface is soft (the top layer of latex), it’s flexible (the bottom layer of springs) and, most importantly, it’s actually quite firm (the jute is on top).

Wow, a familiar feeling, but more comfortable, good ……

Once the logic is clear, I.

[Overall Rating].

From a product perspective, I’m speechless …… What can I say, I wouldn’t buy this kind of mattress anyway. But I can understand that some people find this ‘comfortable to sleep on’. Also a small suggestion. If you really feel this comfortable, try a combination of ‘coir + latex mattress’, it might feel more comfortable ……

SweetNight Dreamy Hybrid memory foam mattress

In recent years, a number of ‘new power’ mattress brands have been born. SweetNight happens to be one of the ‘highest ranking’ mattress brands in this category.

SweetNight is ranked number one in terms of sales.

1) SweetNight has only a few products, which is a single product strategy

2) SweetNight is basically a pure e-commerce brand

That’s pretty representative, so let’s pull it out and compare.

Advantages

The first advantage is that it supports 100 days of free trial sleep (free return shipping). And, in many cases, you can’t tell if it’s good until you’ve slept on it for a while. Compared to going to an offline shop to try sleeping, it is definitely more scientific and reasonable to “try sleeping for free” at home! SweetNight supports a 100-day free trial, and the return shipping costs are covered by SweetNight, which is very good and worthy of recognition, and calls on other brands to learn from it.

Pro 2: The structure is straightforward and easy to understand. Not to mention the ones like Sealy that don’t even put the structure. Those that engage in such odd structures like Yarlane also skip ahead. There are also a lot of mattresses that pile up all sorts of concepts/layers …… to make it seem complicated, when in fact it’s really unnecessary! For example, the quilted layer, even if it looks good and anti-bacterial, what is the point, you do not lay the sheets? Another example is the main selling point of latex, but it turns out that the latex is only about 1 cm, you funny?

My personal opinion.

The structure of SweetNight, with its 5 layers, is clear and straightforward.

-Advantage 3: The removable jacket is designed to be removed from the SweetNight. It’s very simple, just open the zip and it can be removed and machine washed. Moreover, the inner sleeve can be removed: if you want to know the material inside, just open it and take a look.

Advantage 4: Vacuum-compressed rolls, easy to transport. In many cases where the lift is small or the building is narrow, it is significantly easier to pass through in a compressed roll. In addition, the fact that the mattress can be compressed and rolled means that the material used is “very resistant”.

Lift floors, unobstructed, all compressed together and rolled up again are fine …… This in itself is a confidence in the longevity.

Advantage 5: independent spring, anti-interference

[Disadvantages

Disadvantage 1: brand awareness is not high enough, compared to the previous 5, awareness is definitely too much worse. It is a fact that the brand influence is not high enough.

Disadvantage 2: The product is not “low price” enough

The unknown brands in the e-commerce circle are generally in the price range below 2000. And you want to rely on product quality and word of mouth hard about 3000 yuan price point, or a little difficult.

Disadvantage 3: Memory foam material is not popular enough. The main material ‘memory foam’ is still relatively unknown to the general public. Including myself, I didn’t understand its characteristics until I tried it out myself.

[Characteristics

Feature 1: Horizontal three-quarter zone. As explained before, the horizontal three-quarter zone is not really useful for most Chinese people. However, with the properties of the memory foam, this three-quarter zone is actually quite reasonable.

Feature 2: Surrounding support foam. When I looked it up, the edges of the SweetNight were previously soft, as many people mentioned. However, this has now been improved with the addition of ‘edge support foam’, so the edge support is no problem.

Overall rating

The word of mouth reviews are really good, 100 days free trial sleep, if you are not happy, then return it!

(I bought this mattress from SweetNight for my new home and it’s really OK)